The Myth That 'Interactive' Automatically Means 'Better'
We think interactivity is modern. The client thinks it is work. Stop hiding the answer behind a click.
Oliver Metric
The Information Designer London
Client Reporting Lead who is tired of confusing dashboards. He believes a report should answer a question, not just show a list of numbers. Writes here to help consultants and agencies turn their data into deliverables that clients actually read.
Note: “Oliver Metric” is a pseudonym. We use pseudonyms so we can write honestly about real work without naming clients, employers, or teams.
Stop Writing Like a Committee: The Wall of Text Is Not a Strategy
Long paragraphs are a hiding place for bad ideas. If I have to excavate your point, you have failed. Cut the waffle.
Why Is the Font Size 8? Because We Refused to Delete Anything
Tiny fonts are a confession of cowardice. We cram every metric onto the slide because we are scared to choose. Here is how to regain your editorial courage.
The Two-Page Client PDF That Saves Us 6 Hours a Month
Why are we still sending 50-slide decks? The Wi-Fi will break. The client won't read it. The two-page PDF is the polite, efficient alternative.
The Myth of the 'Single Dashboard' That Makes Everyone Happy
Stop trying to build a Swiss Army Knife dashboard. You’re just confusing the client and exhausting your analysts. Here is how to split the view.