Why Is the Font Size 8? Because We Refused to Delete Anything
Tiny fonts are a confession of cowardice. We cram every metric onto the slide because we are scared to choose. Here is how to regain your editorial courage.
Oliver Metric
The Information Designer London
Client Reporting Lead who is tired of confusing dashboards. He believes a report should answer a question, not just show a list of numbers. Writes here to help consultants and agencies turn their data into deliverables that clients actually read.
The Two-Page Client PDF That Saves Us 6 Hours a Month
Why are we still sending 50-slide decks? The Wi-Fi will break. The client won't read it. The two-page PDF is the polite, efficient alternative.
The Myth of the 'Single Dashboard' That Makes Everyone Happy
Stop trying to build a Swiss Army Knife dashboard. You’re just confusing the client and exhausting your analysts. Here is how to split the view.