Topic: Analytics

Found 6 entries.

• “Churn Rate” Without a Definition Is Just Drama

  Is your churn 5% or 15%? It depends on who is holding the calculator. We stop the metric wars by defining the denominator and segmenting the exit door.

• “More Leads” Is Not Growth: The Myth of Counting Without Converting

  Why counting 'Total Leads' is a vanity metric that hides waste, and how to build a simple funnel table that reveals where revenue actually comes from.

• “Our Customers Are Everyone” Is the Oldest Lie in Business

  Who actually pays the rent? We slice the customer list into 'Whales' and 'Barnacles' to reveal why treating everyone the same is a recipe for exhaustion.

• The Ledger Is Deaf: How to Use Pivot Tables to Hear the Customer Story

  A flat list of transactions is just noise. We use Pivot Tables not to sum totals, but to reveal the rhythm, loyalty, and drift of your customers.

• Stop Sending Me Screenshots of Dashboards: I Need the Raw Export

  A screenshot is a postcard from a place we cannot verify. Why static images of gauges and pie charts are liability magnets, and why we demand the raw rows.

• The Average Is a Polite Fiction: Why We Must Tour the Tails

  Why your 'Average Deal Size' metric is masking a cash flow crisis, and how to use histograms to find the truth hiding in the extremes.