Topic: Branding

Found 5 entries.

• Branding Isn’t Vanity: It’s Trust, and Trust Is Speed

  A generic portal link looks like a phishing scam. A branded portal looks like an institution. If you want the client to click, put your logo on the door.

• The Case of the “Quick” Google Form That Broke Client Trust

  Sending a high-net-worth client a Google Form is like serving champagne in a plastic cup. It is cheap, it is leaky, and it tells them you don't value their privacy.

• If Your Intake Tool Runs on Ads, Your Firm Runs on Bad Taste

  Using ad-funded software for client intake is like serving instant coffee at a gala. It cheapens your brand and leaks your client's data to the highest bidder.

• Google Forms for Sensitive Intake? Assolutamente No.

  Sending a purple Google Form to a Fortune 500 client is not 'agile.' It is amateur. Secure your intake or lose the contract.

• Privacy Is a Luxury, and Our Clients Can Tell When We’re Cheap

  High-end clients notice details. When your tools are 'Free,' they notice the ads, the tracking, and the lack of polish. Privacy is the ultimate luxury good.