Topic: Conversion

Found 2 entries.

• Our “Would You Fill Out This Form?” Test for Every New Field

  If you wouldn't hand over your personal details to a stranger, why do you ask your clients to do it? We apply the 'Mirror Test' to stop form bloat.

• The Case of the Form So Long Nobody Finished It

  We add fields to look professional, but we end up looking bureaucratic. A long form is not a sign of thoroughness; it is a sign of disrespect.