Topic: Data-analysis

Found 2 entries.

• The Segmentation Fail: Why Your “Industry” Pie Chart Is Hiding the Money

  We love to group customers by easy labels like 'Industry' or 'Region.' But these labels are lazy. We show how to segment by behavior to find the real pattern.

• Three-Way Reality Check: How Sofia Verifies a Conclusion Before Believing It

  The fastest way to lose money is to fall in love with the first chart you see. We use the 'Triangulation Protocol' to verify data by Time, Segment, and Cohort.