Stop Sending Me Screenshots of Dashboards: I Need the Raw Export
A screenshot is a postcard from a place we cannot verify. Why static images of gauges and pie charts are liability magnets, and why we demand the raw rows.
Sofia Vector
The Visual Investigator Barcelona
Market Analyst who treats data visualization as a lie-detector test. She prefers a messy CSV over a polite PowerPoint, but her true superpower is turning that mess into a chart that makes the problem obvious. A disciple of Edward Tufte and Gestalt theory, she writes here to teach you how to see the patterns your competitors miss—usually using nothing more than Excel and a keen eye.
Come, Look at This Cell: Turn a Messy CSV Into a Clean Weekly Sales Pulse
Manual reporting is not just boring; it is dangerous. We tour the cells of a messy export to build a 'Set and Forget' cleaning machine in Excel.
The Average Is a Polite Fiction: Why We Must Tour the Tails
Why your 'Average Deal Size' metric is masking a cash flow crisis, and how to use histograms to find the truth hiding in the extremes.